Forecast and Growth Opportunities in the US Biscuits Market

The US biscuits market is expected to grow at a CAGR of 4.5% during the forecast period of 2021-2026. The market is driven by the increasing demand for convenience food, changing consumer preferences, and the availability of a wide range of flavors and varieties. The biscuits market in the US is highly competitive, with several key players dominating the market. However, there are also several opportunities for new entrants to enter the market and capture a share of the growing demand.

Overview

The biscuits market in the US is segmented into sweet biscuits, savory biscuits, and crackers. Sweet biscuits are the most popular segment, accounting for more than 60% of the market share. The demand for sweet biscuits is driven by the increasing popularity of cookies, wafers, and other sweet snacks. Savory biscuits and crackers are also gaining popularity, driven by the increasing demand for healthy and nutritious snacks.

The biscuits market in the US is dominated by several key players, including Mondelez International, Kellogg Company, Campbell Soup Company, and General Mills. These companies have a strong presence in the market and offer a wide range of products to cater to the diverse needs of consumers. However, there are also several opportunities for new entrants to enter the market and capture a share of the growing demand.

Key Players in the Forecast and Growth Opportunities in the US Biscuits Market

Mondelez International is one of the leading players in the biscuits market in the US. The company offers a wide range of products, including Oreo, Chips Ahoy!, and Ritz crackers. Kellogg Company is another key player in the market, offering a range of products under the Keebler and Cheez-It brands. Campbell Soup Company is also a major player in the market, offering a range of products under the Pepperidge Farm brand. General Mills is another key player in the market, offering a range of products under the Pillsbury and Betty Crocker brands.

Other key players in the market include Nestle SA, The Hershey Company, Snyder’s-Lance, Inc., and Grupo Bimbo SAB de CV. These companies have a strong presence in the market and offer a wide range of products to cater to the diverse needs of consumers.

Market Challenges

One of the major challenges facing the biscuits market in the US is the increasing competition from other snack categories, such as chips, popcorn, and nuts. These snacks are gaining popularity among consumers, particularly among health-conscious consumers who are looking for healthier snack options. Another challenge facing the market is the increasing concern among consumers about the health effects of consuming high-sugar and high-fat snacks.

Market Opportunities

Despite the challenges facing the biscuits market in the US, there are also several opportunities for growth. One of the key opportunities is the increasing demand for healthy and nutritious snacks. This has led to the development of a range of healthier biscuits and crackers, which are low in sugar and fat and high in fiber and protein. Another opportunity is the increasing demand for gluten-free and vegan snacks, which has led to the development of a range of gluten-free and vegan biscuits and crackers.

Another opportunity for growth in the biscuits market in the US is the increasing demand for convenience food. Busy lifestyles and the increasing number of working women have led to an increase in demand for convenient and easy-to-prepare snacks. Biscuits and crackers are an ideal snack option for busy consumers, as they are easy to carry and can be consumed on-the-go.

Future of the US Biscuits Market

The future of the biscuits market in the US looks promising, with several opportunities for growth. The increasing demand for healthy and nutritious snacks, gluten-free and vegan snacks, and convenience food is expected to drive the growth of the market. The market is also expected to benefit from the increasing popularity of online retail channels, which offer a convenient and easy way for consumers to purchase biscuits and crackers.

Conclusion

The biscuits market in the US is highly competitive, with several key players dominating the market. However, there are also several opportunities for new entrants to enter the market and capture a share of the growing demand. The increasing demand for healthy and nutritious snacks, gluten-free and vegan snacks, and convenience food is expected to drive the growth of the market. The market is also expected to benefit from the increasing popularity of online retail channels.